1. Overview
This policy explains what Block Doors: Brick Puzzle ("the Service") collects, why it is collected, how long it is kept and what control you have over it. It applies to the Service only. The Adarsh Yadav website has its own privacy policy.
The Service is operated by Adarsh Yadav, an independent software developer working as a sole trader rather than an incorporated company. The guiding principle is simple: collect the minimum needed to make the product work, be explicit about it, and delete it when it is no longer needed.
2. What is collected and why
Every category of data handled by the Service is listed below, together with its purpose and retention period.
| Category | Examples | Purpose | Retention |
|---|---|---|---|
| Game progress | Level reached, coins, boosters, lives, win streak, daily gift day, claimed chests | To save your progress between sessions | Stored locally on your iPhone until the app is deleted |
| Settings | Sound, music, haptics and colorblind symbols | To remember how you like the game set up | Stored locally until changed or the app is deleted |
| Privacy choices | Your ad consent choice, stored by Google's consent SDK | To respect your choice about personalised ads | Stored locally until changed or the app is deleted |
| Advertising data (collected by Google AdMob) | Advertising identifier (IDFA, only if you allow tracking), IP address and approximate location derived from it, device and app information, ad views and taps, and diagnostics about how the ad SDK performs | To show ads, measure them, limit how often you see the same ad and prevent fraud; to personalise ads only with your consent | Held by Google under Google's own privacy policy |
3. Permissions the app requests
Each permission is requested in context, with an explanation, at the moment it is first needed — never in a burst at first launch. Optional permissions can be declined and the app keeps working without them.
| Permission | Platform identifier | Why | Required |
|---|---|---|---|
| App Tracking Transparency | ATTrackingManager · NSUserTrackingUsageDescription | Optional — lets ads use your advertising identifier so they are more relevant. Declining only makes ads less personalised; the game works the same. | Optional |
Any permission can be revoked at any time in your device settings. Revoking a required permission stops the features that depend on it, but does not delete your account or your data.
4. Advertising
Block Doors is free because it shows ads: an occasional full-screen ad between levels (never in the first 10 levels), and short videos you can choose to watch for a reward such as extra time, an extra life, triple coins or free coins. Ads are served by Google AdMob, and ad content is limited to Google's T rating (suitable for teens and older), in line with the game's 13+ App Store age rating.
Google may collect the data listed in the table above to show and measure ads. Where the law requires it, such as in the EEA, UK and Switzerland, you are asked for consent before ads are personalised, and your advertising identifier is used only if you allow tracking. Without consent, Google shows non-personalised ads.
- Change your ad consent: in the game, open Settings and tap Ad Privacy Choices (shown where the law requires it).
- Tracking: iPhone Settings > Privacy & Security > Tracking, and turn tracking off for Block Doors.
- How Google uses data from apps that show its ads: policies.google.com/technologies/partner-sites
5. What is never done
- Your data is never sold, rented or traded.
- Your content is never used to train machine learning models.
- Ads are shown by the advertising provider described below. Your game progress, settings and anything else you do in the app are never given to advertisers.
- No data is shared with data brokers.
- No profile is built about you by the developer. The advertising provider's own use of data is described under Advertising.
6. Legal basis for processing
Personal information is handled in line with applicable privacy law wherever you are. Where GDPR-style law applies, processing rests on one of the following bases:
- Contract — processing needed to provide the Service you signed up for.
- Legitimate interests — keeping the Service secure, reliable and free from abuse, balanced against your rights.
- Consent — personalised advertising, where the law requires it. You are asked in the app and can change your choice at any time.
- Legal obligation — retaining billing records where tax or accounting law requires it.
7. Service providers
The Service connects to the outside parties listed below, and only for the purposes described. Each connection carries the minimum needed for that purpose — no account, profile or usage history is sent to any of them, because none exists.
| Provider | Purpose | Region |
|---|---|---|
| Google AdMob (Google LLC) | Shows full-screen and rewarded video ads, and the consent message where required | Global (USA) |
8. Security
- Your data is protected by the same on-device encryption and sandboxing Apple applies to every app's local storage.
- There is no developer-operated server, so your data is never uploaded to one. Any outside connection the app makes is listed under Service providers above and uses HTTPS.
- Block Doors: Brick Puzzle does not currently offer any in-app purchase or subscription — no payment or billing information is collected.
- If you export a backup file, its security in transit and at rest becomes your responsibility once it leaves the app.
No system is perfectly secure. If you believe you have found a security issue, email support@adarshyadav.com and it will be looked at promptly.
9. Your rights
Regardless of where you live, you can exercise all of the following:
- Access — request a copy of the data held about you.
- Correction — fix anything inaccurate.
- Deletion — remove any data you have entered, at any time, from within the app.
- Portability — export your data in a machine-readable format.
- Objection and restriction — object to or limit certain processing.
- Withdraw consent — for anything based on consent, at any time.
Most of these are self-service inside the Service. For anything else, email support@adarshyadav.com and it will be actioned within 30 days.
10. Regional privacy rights
The rights above are offered to everyone, everywhere. Some regions add specific rights or wording, set out below. Exercising any of them is free, and you will never be treated differently for doing so.
| Region | Framework | What it adds |
|---|---|---|
| European Economic Area | GDPR | Legal bases as listed above, data portability, objection to processing, and the right to lodge a complaint with your supervisory authority. |
| United Kingdom | UK GDPR & Data Protection Act 2018 | The same rights as the EEA, with complaints directed to the Information Commissioner's Office (ico.org.uk). |
| California | CCPA / CPRA | Rights to know, delete, correct and opt out of sale or sharing. No personal information is sold. Personalised ads from the advertising provider may count as sharing for cross-context behavioural advertising; you can opt out at any time as described under Advertising. Sensitive information is not collected. |
| Canada | PIPEDA | Access and correction rights, meaningful consent, and the right to complain to the Office of the Privacy Commissioner of Canada. |
| Brazil | LGPD | Confirmation of processing, access, correction, anonymisation, portability, deletion, and information about data sharing. |
If your region is not listed, the rights in the previous section still apply — email support@adarshyadav.com and your request will be handled the same way.
No authorised agent, verification fee or account requirement stands between you and these rights. Requests are verified only to the extent needed to confirm you are the person the data relates to.
11. Retention and deletion
There are no accounts and no backend, so there is nothing held on a server to retain or delete. Data you enter stays on your device until you delete it — either individually, by archiving or removing it in the app, or entirely by deleting the app. Any backup file you have exported persists wherever you chose to save it until you delete it yourself.
12. International transfers
The providers listed above may process data outside your country. Where personal data leaves the UK or EEA, transfers are covered by Standard Contractual Clauses or an equivalent approved safeguard.
13. Children
The Service is not directed at children under 13. If you believe a child has provided personal data that reached us directly (for example, in a support email), email support@adarshyadav.com and it will be deleted promptly.
14. Changes to this policy
If this policy changes materially, the effective date at the top of this page is updated and the current version is always available here and inside the app. Past versions are available on request.
15. Contact
Questions, requests or complaints about privacy: support@adarshyadav.com. If you are not satisfied with the response, you can complain to the data protection authority in your country.